Ever wonder what’s really inside your favorite Korean skincare products? I’m Ji-Woo, a molecular biologist with over 7 years in the K-beauty world. I’m here to break it all down for you ingredient by ingredient, in simple, easy-to-understand terms.
No fluff, no confusing jargon. Just clear explanations of what each of the top ingredient do, why it’s there, and how it affects your skin.
My goal? To help you make informed choices and build a Korean skincare routine.
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